The command and dispatch hall of the Kashgar Media Convergence Center, jointly established with itc, was officially put into operation, marking a new step for Kashgar in advancing the deep integration of media.
To further promote the in-depth development of media convergence and keep pace with technological trends, the Kashgar Media Convergence Center formed a deep partnership with itc. This collaboration focuses on the intelligent upgrading of key scenarios such as the command center and the lecture hall. Through hardware renewal and digital empowerment, it aims to drive the high-quality development of the full-media system.The command and dispatch center undertakes core functions such as the entire process monitoring of news, coordinated multi-platform distribution, and emergency command. Relying on its industry-leading technical strength and excellent products, itc delivered a turnkey solution that brings together LED displays, digital conference system, professional sound system, and central control matrix, creating a platform for intelligent display, efficient collaboration, and precise dissemination.
Upon entering the command and dispatch center, a high-definition LED screen immediately catches the eye. itc LED display adopts a modular splicing cabinet design, boasting advantages such as high gray scale at low brightness, high refresh rate, high contrast ratio, good color uniformity, 4K resolution, and seamless splicing. It can present key information like news production data, public opinion dashboards, and multiple live broadcast signals in real time, achieving data visualization and providing decision-makers with a clear global perspective.
Leveraging the real-time display function of the LED screen, media staff can quickly access hot information to accurately grasp the direction of news reporting. Editors can remotely connect with field reporters and assign tasks directly via the screen. Manuscripts and videos produced by reporters can be uploaded to the centre, edited, and then published across the entire media matrix immediately. This achieves an efficient communication model of one-time collection, multiple productions, and multi-channel distribution.
For the decision-making environment, itc specified professional full-range speakers that meet the national auditorium acoustic standard. The system delivers clear, undistorted speech and an even sound field across the hall. itc digital conference system is installed in a hand-in-hand configuration for flexible placement and easy maintenance, guaranteeing long-range, high-fidelity pickup without howling.
To simplify operations, itc installed a central control matrix system. Operators can switch signals, adjust volume, change lighting scenes, and control devices with a single touch. The controller also handles screen processing tasks, such as windowing and splicing, integrating the centre's audiovisual equipment into unified management, and significantly improving operational efficiency.Since the upgrade, the Kashgar Media Convergence Center has merged computing, digital remote conferencing, rapid live broadcast, video matrix, command, and cross-platform dispatching into a single facility. It now supports both general work requirements and emergency response, markedly strengthening technical support for safe, continuous broadcasting.
itc's comprehensive systems have effectively promoted the innovative application of news communication methods at the Kashgar Media Convergence Center.
This smart upgrade is another example of itc's work to apply audiovisual technology to media integration. Looking ahead, itc will continue to refine product quality and digital capabilities, joining hands with more mainstream media worldwide to promote higher-quality development of full-media systems.
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