itc Elevates the Event Experience at Getz Pharma’s Astola Manufacturing Facility

Getz Pharma's new manufacturing facility, Astola, is South Asia's first pharmaceutical manufacturing facility to achieve LEED Platinum certification. Spanning 13 acres, the facility integrates manufacturing, warehousing, water systems, and on-site power generation, built around the company's vision for quality, innovation, and sustainability.

Beyond manufacturing, Astola is designed to support professional collaboration and knowledge exchange, featuring the largest auditorium in Pakistan for medical conferences and training, which recently hosted the Metabolic Health Forum.

Immersive & Flexible Visual

To enhance the auditorium's visual presentation capabilities, itc provided an approximately 185 m² indoor LED display, featuring a 2.5 mm pixel pitch and a resolution of 11008 × 2688.

The display features seamless splicing, high refresh rate, wide viewing angles, high grayscale, good uniformity, and natural colour reproduction, delivering detailed and smooth imagery across the large screen. With brightness and colour adjustment capabilities, it can also maintain consistent image quality under different viewing and lighting conditions.

A key feature of the solution is its three-section angled configuration. The centre screen and the two side screens can work together as one unified large display, creating a continuous visual canvas for event themes, key messages, and full-screen content.

At the same time, the three sections can operate independently, allowing different content to be shown simultaneously. During the Metabolic Health Forum, for example, the centre screen presented the forum theme, while the two side sections displayed live images of the speakers. This layout keeps the main event information prominent while maintaining a strong visual connection with the auditorium.

To support the flexible display layout, the system is equipped with professional video signal processing and distribution equipment. The video splicing server enables flexible signal switching, windowing, scaling, and multi-screen content management, while the UHD KVM transmitter and receiver support long-distance 4K signal transmission without compression.

More than a large-format display, itc's solution was tailored around how Getz Pharma presents and engages during professional events. This approach reflects Getz Pharma’s vision of making Astola a benchmark for quality and innovation, while delivering the visual impact and flexibility required for large-scale programmes.

Its flexible display configuration and professional visual performance have earned positive recognition from the client. With its scenario-based approach to LED display design, itc will continue to help more professional venues create more dynamic, immersive, and adaptable event environments.